In the World of Diamonds, future success is often built upon the solid foundation of a successful past. One of the surest measures of reputability of a diamond source is the length of time in business. Those engaged in questionable practices do not last long. Therefore, the wise consumer of diamonds should look for a source that is well-established in the market place with a long track record of honourable dealings.

For five generations since the mid-1800's, the Wins family has been involved in the cutting, polishing, and distribution of of some of the World's Finest Diamonds, from Antwerp Belgium, the World Diamond Center.

Descendants of Dutch and Portuguese diamond traders, the Wins are regarded as one of the industry's most important diamond families. As some of the first sightholders for DeBeers and leaders in the industry, they pioneered innovative diamond cutting tools, were entrusted with extremely rare diamonds like the 88-carat Black Star of Africa, and developed a sealed packaging system for diamonds that is used today.

During their more than 150 years in the diamond industry, they have gained the experience, expertise, and exclusive inside contacts to help people across the world acquire even the most difficult of requested diamonds. It is no wonder they have successfully remained the connoisseur’s choice for Rare and Unique diamonds for over five generations.